Google Store's Black Friday sale starts Nov. 19. See the 12 Pixel, Fitbit and Nest deals, which prices match last week's and what to wait for.
As of Tuesday, Nov. 10, 2026, the U.S. Google Store has told shoppers when its Black Friday sale starts: Thursday, Nov. 19. The store's deals page says "Black Friday deals start on November 19," and 9to5Google reported on Nov. 9 that Google shared a list of 12 offers. Pixel 11 phones, Pixel Watch 5, earbuds, Fitbits and Nest thermostats are all on it.
The early sale that ran last week is already over, so this is the next shot at a Pixel discount. Here are the prices Google listed, how they compare with last week and what is still missing.
When does the Google Store Black Friday sale start?
Nov. 19, according to Google's own deals page and 9to5Google. The U.S. store's earlier "early" deals ended Nov. 8, 9to5Google noted. The outlet also said the list is only part of the plan, with more deals coming next Thursday. We did not see Google say how long the Nov. 19 sale will last, so treat any end date as unknown.
What are the Google Store Black Friday 2026 deals?
Here is the list as 9to5Google summarized it, with prices where the outlet gave them:
- Pixel 11 Pro Fold (unlocked): save $250, from $1,899 to $1,649. Unchanged from the early sale.
- Pixel 11 Pro or Pro XL (unlocked): save up to $400. The most recent sale took $300 off the Pro and $350 off the Pro XL.
- Pixel 11 (unlocked): save $200, from $899 to $699. Unchanged.
- Pixel 10a (unlocked): save $50. Unchanged.
- Pixel 11 Pro free when you join Google Fi Wireless. Google did not spell out the plan terms in what we read.
- Pixel Watch 5: save $100. Unchanged.
- Pixel Buds Pro 2: save $60, from $229 to $169. Unchanged.
- Pixel Buds 2a: save $30, from $129 to $99.
- Fitbit Sense 2: save $50, from $249.95 to $199.95.
- Fitbit Versa 4: save $40, from $199.95 to $159.95.
- Nest Learning Thermostat (4th gen): save $60, from $279.99 to $219.99.
- Nest Thermostat: save $40, from $129.99 to $89.99.
The "unchanged" notes are 9to5Google's, and they are the useful part. Most of the sale matches last week's price.
Should you buy now or wait for Nov. 19?
It depends on which product you want. For the Pixel 11, Pixel 11 Pro Fold, Pixel Watch 5 and Buds Pro 2, 9to5Google says the Nov. 19 deal equals the early sale. If those expired for you on Nov. 8, there is little reason to expect a better price a week later.
The Pro and Pro XL are the exception. The new list says up to $400 off, versus $300 and $350 last time, according to 9to5Google. CNET listed the Pixel 11 Pro at $799, down from $1,099, in its Nov. 6 roundup of the early sale. Google has not published final Pro and Pro XL prices in what we read, so wait for Nov. 19 before paying more.
One more check: the Google Fi offer may require a plan, so read the terms before you check out.
What is confirmed and what is not?
- Confirmed by Google's deals page: Black Friday deals start Nov. 19.
- Reported by 9to5Google: the 12 deals and prices above, drawn from Google's preview.
- Not published yet: the sale's end date, final Pro and Pro XL prices and any further deals beyond the 12.
- Not covered here: deals from other retailers, which can differ from Google's.
Our take
Google is mostly repeating itself, and that is good news for anyone who missed the first round. You are not likely to lose money by waiting until Nov. 19 if you want a Pixel 11 at $699 or Buds Pro 2 at $169. The one place to be patient is the Pro line, where the discount seems to be deeper. Set a calendar reminder for Thursday and check the Google Store page before you check anyone else's.
Related reading
Picture credit: Google
