Amazon says Black Friday is Nov. 27 and Cyber Monday Nov. 30. Prime prices, price-tracking tools and what to check before you buy.
As of Monday, Nov. 9, 2026, Amazon says Black Friday falls on Nov. 27 and Cyber Monday on Nov. 30, and its early deals are already open in the Holiday Shop. That is 18 days to Black Friday. Amazon's own shopping guides also lay out what a Prime membership costs, and how its Alexa for Shopping assistant can track a price for you before you buy.
Here is the Amazon-specific version: the dates, the Prime prices as listed on Amazon's pages, the price tools worth using, and what we could not confirm.
When is Amazon's Black Friday 2026 sale?
Black Friday is the Friday after Thanksgiving, which makes it Friday, Nov. 27, 2026, according to Amazon's guide. Cyber Monday is the following Monday, Nov. 30. Amazon says customers can shop early deals in its Holiday Shop now and that more details are coming, so it has not published its full sale schedule or featured offers.
Several deal sites are already reporting early Amazon markdowns, including Fire TV Stick 4K and Alexa devices, but we have not verified those prices on Amazon's own pages, so we are not quoting them. Check the listing itself before you buy.
How much is Amazon Prime before Black Friday?
Amazon's page lists Prime at $14.99 per month or $139 per year, with a free 30-day trial if you are eligible. The same page lists two reduced-price options:
- Prime for Young Adults, for ages 18 to 24 and college students: a six-month $0 trial, then $7.49 per month or $69 per year.
- Prime Access, for qualifying government-assistance recipients and income-verified customers: a 30-day trial, then $6.99 per month.
The free trial matters if you only want early access to member-only deals. Cancel before the trial ends if you do not want to pay, and set a calendar reminder for the date. Amazon says the discounted tiers carry the same benefits at about half the cost.
How can you check whether a Black Friday deal is real?
Amazon points to Alexa for Shopping, its AI shopping assistant. According to Amazon, you can ask it to watch an item and set a target price, and it can auto-buy when the price hits it. It also lets you open up to 365 days of pricing data by tapping "Price History" on a product page.
That last tool is the useful one. A "40% off" tag tells you nothing about what the item cost last month. A year of history tells you whether the sale price is new. Amazon also says Alexa for Shopping can send new-release alerts and manage wish lists, which helps if you are buying gifts for several people.
What are the limits?
- Amazon has not listed specific Black Friday deals on the guide pages we read, so any specific product price you see elsewhere is not confirmed by Amazon.
- Auto-buy spends your money without a second look. Use it only for items you would be happy to own at that price, and check your payment method and return window first.
- Price history shows Amazon's listing, not what Walmart, Target or Best Buy charge. Compare before you buy anything expensive.
Our take
Do not wait for Nov. 27 if the price you see today is already at the bottom of the 365-day chart. Early sales on popular tech tend to repeat later, but nothing in Amazon's guides promises that, and stock can run out. For a gift you are sure about, set a target price now and let the alert do the work. For anything that is a nice-to-have, let it ride until Cyber Monday and see. If you are not already a Prime member, the free trial is the cheapest way to see members-only pricing, as long as you remember to cancel.
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Picture credit: Amazon
