As of Nov. 8, Apple Watch Ultra 3 is $549 and the M5 MacBook Air starts at $1,099. See which early Black Friday Apple deals are worth buying now.
As of Nov. 8, 2026, you can already find all-time-low prices on several Apple products ahead of Black Friday, which falls on Friday, Nov. 27. MacRumors reported on Nov. 7 that the Apple Watch Ultra 3 is $549 at Best Buy, down $250, and the M5 MacBook Air starts at $1,099 at Amazon. Apple's own store still lists the Watch Ultra 4 at $799, so these are third-party discounts, not Apple sales.
Below is what is on sale, how big each cut is against Apple's list price where we could check it, and which ones are worth jumping on now.
Which Apple deals are best right now?
These are the headline prices from MacRumors' tracker, last updated Nov. 7. Prices at Amazon and Best Buy change without notice, and MacRumors says it earns a small commission from some links, so check the live price before you buy.
- Apple Watch Ultra 3: $549 at Best Buy, down from $799. MacRumors calls it a new all-time low. The Milanese Loop version is $649 at Amazon.
- Apple Watch Ultra 4: $699.99 at Amazon, down from $799. That matches the record low for a watch that launched in September.
- M5 MacBook Air, 13-inch (16GB/512GB): $1,099 at Amazon, $200 off. The 16GB/1TB model is $1,349, $250 off.
- M5 MacBook Air, 15-inch (16GB/512GB): $1,299, down from $1,499.
- M6 Mac mini (16GB/256GB): $779, $120 off. MacRumors says these Mac mini markdowns have run for weeks.
- AirPods Pro 3: $199, $50 off. MacRumors calls it a solid second-best price, not a record.
- AirTag 2 (1-pack): $23, down from $29.
Is the Apple Watch Ultra 3 at $549 a good deal?
It looks like one. Apple's store page now sells the Ultra 4 starting at $799, and the older Ultra 3 is $250 under that price at Best Buy. The Ultra 4 at $699.99 is only $99 below list. So the question is whether the newer watch is worth about $150 more than last year's. We have not tested either one, and we cannot tell you what the Ultra 4 adds beyond what Apple's page says, so check the spec differences before you decide.
Our take: if you want a rugged Apple Watch and the budget matters, the $549 Ultra 3 is the stronger price play. If you want the newest model, $699.99 is as low as it has been, per MacRumors.
Should you wait for Black Friday or buy now?
For the records, buy now. MacRumors flagged the Ultra 3, Ultra 4, MacBook Air, AirTag 2 and several Mac models as at or near their lowest prices ever. Those are the lowest prices MacRumors has seen, so there may be little left to wait for. The AirPods Pro 3 at $199 is different. It is not the best price MacRumors has tracked, so waiting could pay off.
There is a catch with the Ultra 3. It is last year's model, and the $250 cut reflects that. Apple's store now leads with the Ultra 4, so check what the newer watch adds before you take the older one.
What about iPhone deals from carriers?
Carrier offers are bigger, and they come with strings. MacRumors says T-Mobile, AT&T and Best Buy are offering up to $1,200 off the iPhone 18 Pro and iPhone Duo with an eligible trade-in and a qualifying plan. The credit is paid as monthly bill credits over 36 months, so leave early and you lose what is left.
AT&T's top tier needs the Premium 2.0 plan or higher and a trade-in worth $230 or more, according to MacRumors. Lower plans get smaller credits, from $350 to $930. Read the terms before you trade in, because the headline number only applies to the most expensive plans.
How do you avoid overpaying?
Check Apple's own store price first, then the retailer's price on the day. Look at the exact model: a 256GB and a 512GB version can have very different discounts. And remember MacRumors itself says even better offers could appear later in November.
We will cover the strongest Black Friday Apple deals as they land.
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Picture credit: Apple
