Cristiano Ronaldo says production has started on Day 1s, a soccer drama with Damian Lewis and Thierry Henry. No streamer or date yet. Here's what we know.
Cristiano Ronaldo says production has started on his first TV show, a soccer drama called Day 1s. He announced it on Instagram on Wednesday, Nov. 11, 2026, according to USA Today, with a photo of himself and director Matthew Vaughn, his partner in the production company UR Marv. As of Nov. 12, no network or streaming service, release date or episode count has been announced.
What is Day 1s about?
It is a scripted drama about a fictional, powerful soccer agent named Stanley Dalton, played by Damian Lewis, per The Times of India and Sportskeeda. The idea comes from real-life agent Darren Dein, who is also an executive producer and, according to those reports, represents Thierry Henry. Deadline, citing The Sun, first reported the project in July, and said it would be independently financed by UR Marv.
Ronaldo wrote on Instagram that production of his first TV show "has just started" and that there is "more to come." USA Today says the show appears to have a soccer storyline, and one of the photos shows a reporter inside a pro locker room with players on the benches.
Who is in the cast?
Lewis, known for Billions and Homeland, leads. British rapper Dave, who played Modie in Top Boy, appears in a photo sitting on a couch with Lewis, with a framed CR7 jersey behind them, per USA Today. Henry shared his own photo from the set, sitting at a desk across from Lewis with his football shirt on the wall.
The Times of India adds that newcomer Carlotta Banat is also in the cast. Ronaldo is described as an executive producer through UR Marv and is reportedly expected to appear, though The Times of India says details of his own role have not been announced. Deadline reported in July, via The Sun, that he was set to star and executive produce, so the report on his on-screen part remains unconfirmed by him.
Where and when can you watch it?
Nobody has said. USA Today and The Times of India both say no distributor has been named. Sportskeeda quotes a television insider in The Sun saying the project was likely to spark a bidding war among streamers, which is a prediction, not a deal. We would not look for a U.S. date before there is a buyer.
The Sun reported filming at The Hive Stadium, home of Barnet in north London, and a photo shows what The Times of India describes as the Brentford dressing room. Those are location details from the reports, not from a studio.
Why does this matter to U.S. fans?
Ronaldo is still playing for Al-Nassr and chasing 1,000 career goals in club soccer, per USA Today, so this is a side project, not a career change. He retired from the Portugal national team earlier this month, according to the same report. The same piece says he and Vaughn are also reportedly working on a movie called Stuntnuts, with Chris Hemsworth and a cameo from Matt Damon, which we have not confirmed.
Our take: soccer drama is a crowded field since Ted Lasso, and a show built around the business of agents, not players, is a smart angle. The cast is also better than most first-time vanity projects get. What we do not know is the thing that decides whether American viewers ever see it: who is paying for it and where it will stream.
What is confirmed and what is not?
- Confirmed by Ronaldo's Instagram post: production has started, and Vaughn is involved.
- Reported: Lewis as Stanley Dalton, Henry, Dave and Banat in the cast; filming in London; independent financing through UR Marv.
- Not announced: a streamer, a release date, the number of episodes, and the size of Ronaldo's role.
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Picture credit: Photo: Mehdi Marizad (CC BY 4.0). Design: Savvy VibeZ
