Ecommerce
Starting an Online Store: What to Get Right in Your First 90 Days
The first few months decide whether a store survives. Here is what actually deserves your attention early on.
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Pick a niche you can explain in one sentence
If you cannot describe who the store is for and why they would buy from you specifically, in a single sentence, it is worth narrowing the focus before spending on ads or inventory.
Nail the unboxing and checkout experience early
A confusing checkout or a careless unboxing loses customers that paid ad spend already earned. Fixing friction in the buying experience is usually cheaper than buying more traffic to compensate for it.
Treat your first 100 customers like gold
Early customers are the easiest source of honest feedback and genuine reviews. Following up personally with them pays off far more than most paid tactics at this stage.